Acquire
Create a useful tool your ideal customer wants, even before they're ready to buy.
Think calculators, trackers, planners, quizzes, diagnostics, reference tools, and other utilities that naturally lead users toward your products.
Example
A coffee brand could build a brew calculator.
A skincare brand could build a routine builder.
A nutrition brand could build a meal or habit tracker.
Instead of paying for every visit forever, you can own a place on your customer's phone.